DESCRIPTION
This handbook offers schools practical advice on how to develop solid relationships with reporters and, in turn, do a better job of getting out the real news about education. Designed for both public and private schools, the book provides step-by-step tips on everything from organizing a press conference to heading off a public relations crisis. Above all, this book makes the case for why educators should learn to work effectively with the media: because it serves the best interests of schools, teachers, parents, and students.

TOPIC
Admissions and Advancement