DESCRIPTION
This book walks you through the entire process of staging a major institutional anniversary. Along with tips for formulating long-range strategy and last-minute tactics, it offers field-tested advice for stage-managing the celebration itself and conducting the debriefing after the excitement cools down. Contents focus on:
- Planning: 10, five, three, two, and one year before kickoff;
- Communication: logo, website, publications, and strategy;
- Events;
- Volunteers: Recruiting and training;
- Fund raising: Cultivating donors, enhancing concurrent campaign, and annual giving;
- Evaluation.
To order this book, go to the website of the Council for Advancement and Support of Education (CASE) at www.case.org.
Happy Birthday, Dear Alma Mater! is $49.95, $37.95 for CASE members.
TOPIC
Admissions and Advancement
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